Website Redesign for Sotheby’s International Realty®

This month, the Sotheby’s International Realty® brand launched its newly-redesigned website sir.com.  It showcases the global network’s extraordinary property listings in an immersive and visual way - unique in the real estate industry. 

Changes to the site include an increased focus on full-screen high-definition video throughout, from the homepage to property detail pages, and a more prominent role for high-resolution photography.  Slideshows tell a home’s story with captions, custom video, location overviews and a personalised quote from the seller or expert.  Consumers still can search for a home based on lifestyle and amenity (beach, mountain, equestrian, golf etc) but now also have the ability to sort their results by various features including pools, kitchens and views. 

Alejandra Vanoli, Managing Director of Mallorca Sotheby’s International Realty, says, “The new website raises the bar in the industry and proves once more that the Sotheby’s International Realty brand is the measure of excellence.”